Omer El Awad | Resume
Executive Assistant | Operations, CRM & Automation Specialist
Omer El Awad
Executive Assistant | Operations, CRM & Automation Specialist
Professional Summary
Operations & Automation Specialist with 6+ years of experience building SOPs, CRM pipelines, workflow automations, and KPI dashboards for service businesses, real estate teams, and operations teams. Skilled in GoHighLevel, Zapier, Make.com, JobNimbus, Google Sheets, Apps Script, and AI-assisted workflows. Known for reducing manual work, improving response times, and giving teams clear visibility into pipeline, reporting, and execution.
Impact Highlights
Core Skills
Work Experience
Automation & Operations Virtual Assistant
Real Estate Coaches
- •Reduced newsletter production time from 6+ hours to under 30 minutes per week
- •Automated 100% of lead intake workflows, eliminating manual data entry
- •Built and maintained 8+ active Zapier/Make workflows simultaneously
Tools: Zapier, Make.com, Kajabi, Flodesk, Claude, ChatGPT, Canva, Google Workspace
Virtual Assistant & Remote Operations Specialist
Freelance
- •Built a lead capture automation that achieved 100% response rate within 2 minutes
- •Delivered a 40% reduction in lead-to-close time through marketing stack integration
- •Delivered multi-client engagements simultaneously with consistent quality
Tools: GoHighLevel, Zapier, Make.com, Airtable, Typeform, Zoho, Outlook, Notion, Google Workspace, Canva
Port Operations Supervisor
San Miguel Integrated Logistics Services, Inc.
- •Achieved 10% reduction in cargo damage incidents through process standardization
- •Created 24 SOPs that standardized operations for a 97-person team
- •Built KPI reporting systems adopted by management as standard operational tools
Tools: Microsoft Excel, Google Sheets, Google Workspace, Canva
Shipping & Dispatch Supervisor
Franklin Baker Company of the Philippines (FBCOP)
- •Reduced shipping delays by 90% through process redesign and barcode scanning implementation
- •Reduced customer complaints by 50% within 6 months via root cause analysis
- •Successfully maintained ISO 9001:2015, BRC, and Halal certification compliance
Tools: Barcode Scanning System, Microsoft Excel, ISO 9001:2015 Tools
Featured Projects
Automated Lead Capture & Follow-Up System
AutomationBuilt a fully automated lead pipeline that responds to every new inquiry within 2 minutes, replacing a slow, manual spreadsheet process.
- 100%: Lead response rate in under 2 min
- 2 min: Average response time (was 2–4 hrs)
- 3 hrs/day: Manual follow-up time eliminated
Tools: GoHighLevel, Zapier, Google Sheets, Facebook Lead Ads
AI-Powered Newsletter Production System
AutomationCut weekly newsletter production from 6+ hours to under 30 minutes using an AI drafting and automated distribution pipeline.
- 92%: Reduction in newsletter production time
- 30 min: End-to-end production time (was 6+ hrs)
- 5×: Faster publishing cadence achievable
Tools: Claude, ChatGPT, Zapier, Flodesk, Google Sheets, RSS Feeds
CRM Pipeline Rebuild & Sales Automation
CRMAudited, rebuilt, and automated a CRM system that had become unusable, transforming it into a reliable pipeline that improved deal close rates by 30%.
- 30%: Improvement in deal close rate
- 340+: Duplicate records eliminated
- 40%: Reduction in lead-to-close time
Tools: JobNimbus, Google Sheets, Zapier, Google Data Studio
Multi-Channel Marketing Stack Integration
IntegrationConnected fragmented Facebook Ads, CRM, and email marketing data into a single automated pipeline, cutting lead-to-close time by 40%.
- 40%: Reduction in lead-to-close time
- 5 hrs/wk: Manual data entry time eliminated
- 4: Platforms connected in real time
Tools: Make.com, GoHighLevel, Flodesk, Facebook Ads, Google Sheets
Port Operations SOP & KPI Reporting System
SOPDeveloped a comprehensive SOP library and KPI tracking system for a port operations team, reducing cargo damage incidents by 10%.
- 10%: Reduction in cargo damage incidents
- 24: SOPs created and deployed
- 97: Team members trained
Tools: Microsoft Excel, Google Sheets, Google Docs, Canva
Shipping & Dispatch Process Optimization
OperationsLed a process improvement initiative that eliminated 90% of shipping delays and cut customer complaints by 50% through root cause analysis and real-time monitoring.
- 90%: Reduction in shipping delays
- 50%: Reduction in customer complaints
- ISO 9001: Compliance maintained
Tools: Barcode Scanning System, Microsoft Excel, ISO 9001:2015 Tools
Status-Driven CRM & Flodesk Sync Automation
AutomationBuilt a multi-path Zapier automation that keeps Flodesk audience segments in sync with a live production tracker and automatically alerts the internal team when items are ready for quality review.
- 8+: Status/tier paths automated in one Zap
- 3: Platforms connected (Sheets, Flodesk, Gmail)
Tools: Zapier, Google Sheets, Flodesk, Gmail
Intake-to-Invoice Automation
AutomationBuilt an automated intake-to-invoice pipeline that takes a client from form submission to a scheduled appointment with zero manual data entry.
Tools: Typeform, Airtable, Zoho, Outlook, Zapier
AI-Assisted Web & App Development
AutomationDesigned and shipped client websites and applications using AI-assisted development workflows to speed up delivery.
Tools: Claude, ChatGPT, Codex
Web-Scraping AI Agent
AutomationBuilt an AI agent that automates web data collection and structuring for client research and operations.
Tools: Claude, ChatGPT, AI Agents, Web Scraping
Education & Certifications
Bachelor of Science in Industrial Engineering
University of Southern Mindanao · Philippines
Certifications
- Lean Six Sigma Green Belt
- ISO 9001:2015 Internal Auditor
- BRC Global Standard Auditor
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