Multi-Channel Marketing Stack Integration
Connected fragmented Facebook Ads, CRM, and email marketing data into a single automated pipeline, cutting lead-to-close time by 40%.
The Problem
Lead data was siloed across Facebook Ads Manager, GoHighLevel CRM, and Flodesk. Marketing teams were manually exporting CSVs and copy-pasting data between platforms, a process taking 4-6 hours per week and introducing frequent errors.
The Solution
Built a Make.com integration architecture that connects all three platforms in real time. New Facebook leads auto-populate in GoHighLevel, trigger segmented email sequences in Flodesk, and sync campaign performance data back to a reporting sheet, with zero manual data movement.
How I approached it
Integration Mapping
Mapped all data flows between platforms, identified the key trigger events (new lead, form submit, ad spend threshold), and documented the desired automated outcomes for each.
Make.com Scenario Build
Built 4 Make.com scenarios: Facebook → GHL sync, GHL stage change → Flodesk list update, ad performance → reporting sheet, and a daily data reconciliation audit.
Audience Segmentation
Set up dynamic Flodesk segments based on lead source, campaign, and pipeline stage, enabling targeted follow-up sequences for different audience groups.
QA & Monitoring
Ran a 2-week QA period, monitoring sync accuracy, error rates, and data integrity. Built an error-alert Zap to notify the team of any failed scenario runs.
Tools & Platforms
Results
- 40% reduction in lead-to-close time
- Eliminated 4–6 hours per week of manual data entry
- Real-time cross-platform visibility into campaign and pipeline performance
- Audience segmentation enabled more relevant, timely follow-up sequences
Key Metrics
What I learned
Start with one clean integration and expand. We tried connecting all 4 platforms at once in the first version, which made debugging complex. Rebuilding it as sequential, modular scenarios made the system far more maintainable.
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